Social Media Content

Why?

Norn Group is a ‘do tank’ focused on increasing progress in longevity.

We’re critical thinkers who are impatient for results. We’re worried that there won’t be a serious longevity success by 2060, and are taking action to fix that. We’ve built a model of where progress comes from, across science, industry, and policy, and use that to find areas where something really impactful can (must) be done. We’ve given away $35M worth of grants and built a network of talent, but have so much more to do.

But we need help: What’s needed most is rarely simple or sexy. We need to get our stories out, clearly and consistently.

What?

Your job is to turn whitepapers, public appearances, and other longform content into stories that resonate on Twitter/LinkedIn. You'll get the keys to our accounts and experiment to find ways to make "we need better data collection for aging biomarkers" something that gets people riled up.

  • 8-10 posts per week on our work and its impact, leveraging founder's accounts to extend reach.

  • Help craft the narrative. Work with the founder to find our voice and core messages. Enact a ban on corpospeak and blather.

  • Experiment your way to success. Try cadences, content types, and new ideas to find what resonates. Be data-driven and truth-seeking.

  • Atomize longform and podcasts/talks through threads, clips, quotes, and more.

  • Build the system: calendar, playbook, metrics, watchlists, voice guide.

How?

  • Work directly with our founder, Martin Borch Jensen. Weekly strategy sessions and ~daily touchpoints.

  • Collaborate with Chief of Staff, Sufal Deb for content based on the broader Norn community. Join sessions based on interest.

  • Part-time (~10 h/wk) to start. Most of your time will be spent thinking and writing for planned content.

  • Remote, with in-person engagement if in SF or Boston.

  • If you are amazing, we hope that you will eventually grow into our permanent comms lead.

The bar for success:

You are:

  • Motivated to give people more tomorrows by eliminating aging and disease.

  • Hungry and coachable.

  • Obsessive both about the craft of communications and using it for impact.

  • Highly online, with strong taste and narrative awareness.

  • Fun/magnetic.

  • Blessed by a divine dissatisfaction.

  • No formal credentials required.

Nice To Have:

  • Understand biology enough to read a paper/technical report.

  • Experience with (science) communications.

Learn Norn's core message and voice, so that >90% of post drafts are approved in first pass.
Consistent output of 1 thread for new content, ~3-4 highlight posts, 1-2 smaller threads surfacing out content. 20 posts and 3 threads across accounts, including Substack piece companion thread and a talk recap.
Draft a pre-event schedule/checklist and set up dashboards for core metrics, to measure your progress.

Apply:

  1. Send us something that tells us who you are (can be CV, personal site, short bio) and why you want to do this.

  2. Share your socials, Twitter required others optional

  3. Look through www.norn.group, and tell us one important thing to improve to better convey what we do.

  4. Go to https://norngroup.substack.com/, pick one of the pieces and write 1+ tweets drawing attention to the piece

    Send to team@norn.group or use the form below